Myths are always floating here and there, and even some of the important aspects of the digital world are not lonely. Yes, in the dynamics of ever-changing online marketing, SEO is also prone to myths.
With its strong influence, you may believe and even practise these myths in your SEO strategy. But, avoiding such things as a small business becomes even more important. To assist you further, here are 7 SEO myths small businesses should stop believing.
Myth 1: SEO is only On-page
Indeed, on-page optimisation of the website, blogs, etc., for keywords, infographics, information, etc., plays an important role. But as a small business, you should also deploy a strategy to practise off-page SEO. It includes backlinks, social signals, user experience and a lot more. So, encourage both on and off-page SEO to witness results.
Myth 2: Only Longer Content Has More Value
Many small businesses believe that if they create long articles and blogs, Google search engines will place them on top Search Engine Result Pages(SERPs). But it depends on the audience, niche, solutions, etc.
Moreover, Google prioritises quality, answers to solutions and other factors. If you write long-form content without any value and visual appeal, it will not rank better. So, focus on quality.
Myth 3: Local SEO is a Waste
As a small business, you may have national and global ambitions. But are you ignoring the power of local SEO? Suppose you make and sell candles. Now, if someone in the vicinity is searching for “aromatic candles near me” and you have not optimised content for local SEO, you are missing the customers. So, if you can serve locally, optimise it accordingly.
Myth 4: SEO is a One-time Strategy
Suppose your services or web pages rank high in the domain after a search. But do you think it always stays on top? Many competitors are trying to create better content than the top result pages. So, it’s an ongoing, evolving and enhancing strategy which should always be in action for results.
Myth 5: SEO Means Adding Keywords
Yes, keywords are a great solution to optimise your website. However, there is no hidden recipe for getting fast SEO results. Google algorithms are always evolving to show users the most relevant content.
So, creating valuable, insightful, informational, engaging and credible content is important. If you stuff your content with keywords, Google may take it as unreliable or a hoax and not rank it higher.
Myth 6: Guest Posting is Dead
This is one of the biggest SEO myths. A quality guest posting is still relevant as you gain valuable backlinks. Also, the quality of content matters a lot. So, indulging in guest posting may help you significantly.
Myth 7: SEO is Expensive for Small Businesses
There is a common view that SEO is only for big businesses. No, if you deploy the right strategies, which are well-planned and executed, it’s one of the most affordable ones. Hiring an expert who optimises SEO and executes full digital marketing can help you get the right audience and boost your small business.
So, make your business stay on top with the best SEO consultancy Cape Town, which are experts in the area. An SEO-optimised digital presence will help you attract your audience and gain brand awareness.
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